Thursday, November 28, 2019

Victoria Secrets free essay sample

This would include Cultural, Political, Economic, Legal and Technological aspects of the environment (all aspects of the macro and micro environment that are relevant to the particular company/product and country-market being looked at need to be covered). †¢ Environmental Analysis must be supported by country-specific research, and sources must be cited supporting key perspectives on the country. Key similarities and differences between the particular foreign market and the home market must also be identified and discussed 3. Competitive Analysis 4. SWOT analysis – company’s own strengths and weaknesses in the context of the environmental analysis and market audit. 5. Evaluation of companies Objectives (both short and long-term) for the specific products and country-markets being considered (in the light of the environmental analysis) and recommendations. 6. Assessment of the country-market opportunity being considered, and possible market-entry strategies appropriate to the market, including recommendations on most suitable market-entry strategies in the context of the preceding analysis (Note: In situations where the company has already decided on a country-market to enter into, you would evaluate and critique the company decision, and provide your view on whether you agree with the particular country-market choice or not). We will write a custom essay sample on Victoria Secrets or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 7. Marketing Mix Recommendations for the chosen country-market and rationale for the recommendations. Particular reference should also be made to Standardisation and Adaptation (ie. The marketing mix elements that will be 2 carried over from the home market to the foreign market and therefore standardised, and the marketing mix elements that will be customized to suit the needs of the foreign market should be analysed and highlighted) . The marketing mix recommendations should include: a. Target markets and consumer profile b. International Product/Services strategy c. International Marketing Communications strategy d. International Distribution Channel Management strategy e. International Pricing strategy f. Any other relevant marketing mix elements that you recommend be used a part of the strategy to enter the foreign market Please note that your recommendations will need to logically flow from your Environmental analysis (including the comparison of the home market and the foreign market), SWOT analysis, evaluation of company objectives, and choice of market and entry-strategies. They also need to provide a rationale for how implementing your recommendations will lead to the company achieving the objectives you have defined.

Sunday, November 24, 2019

Sleep or Not to SLeep essays

Sleep or Not to SLeep essays If you could completely give up sleep without many physical side effects would you do it? Why or why not? Throughout the day and night, there are so many worries and stressful things happening in life that I wish could disappear, but they dont. Tears fall down my face very easily, over things that others would consider ridiculous to cry about. Therefore besides playing softball, spending time with my friends, boyfriend, and family; I consider sleep to be the next best thing to do. It is the activity that makes me feel rejuvenated, relaxed, happy and free. Never in a million years would I give up sleep, even there was not many physical side effects without it. The physical side effects are not exactly what Im concerned about, the emotional/mental effects are much more important to me. When I doze off into a nice sleep my body muscles are completely relaxed and numb to the surrounding world. No worries, stress or tears occurring in my life unless in a dream but still I wake up feeling wonderful. I feel as if Im in a heaven of pillows and I never want to escape it, everything is perfect and Im constantly blissful when sleeping. I feel that when it comes to sleeping dreaming is the most exciting part, which is where my imagination is loose and can run wild, thoughts are also inevitable. Every person dreams countless dreams and will never have the capability to remember everyone exactly. In these dreams the mind can perceive things anyway possible and thats what makes dreams so exciting. Giving up sleep would mean giving up dreams, but dreams are incredible and put things in your mind that I dont think could get there with out dreaming. Sleep is a key matter in my life and I dont think I could ever give it up, I always feel so great after getting a twenty minute rest or even a nine hour sleep. If Im ever upset or need to get things off my mind, I will either t ...

Thursday, November 21, 2019

Risk Management Case Study Example | Topics and Well Written Essays - 3500 words

Risk Management - Case Study Example Risk management is the practice of managing the resources of the operation in such a way as to maintain an acceptable level of risk. This in turn should generate a corresponding level of return that will allow the goals of the operation and management to be achieved. The use of time, financial and other resources to effectively manage the risks so that goals can be achieved is the risk management. Risk management comprises of risk assessment and risk control. Assessing Risk is identifying and analyzing risk. Controlling Risk is taking steps to reduce risk, provide contingency, monitor improvements. Risk Management is important for ensuring that a computer project isn't scuppered, preventing accidental loss or disclosure of information, avoiding computer fraud, hacking, ensuring the smooth running of an information system and maintaining your career prospects. Sources of Risk: There are five main sources of risk in an operation: production risk, marketing risk, financial risk, legal risk and human resource risks. Production risks include yield and quality variability. Marketing risks include changes in the price and external conditions. Financial risks include variability in debt, equity capital and ability to meet cash demands. Legal risks include responsibilities for contracts, statutory compliance, tort liability and business structure. Human Resource risks include people management and estate transfer. Types of Risk: There are two types of risk that affect the volume of investment. The first is the entrepreneur's or borrower's risk which arises out of doubts in his own mind as to the probability of his actually earning the prospective yield for which he hopes. This is a real social cost, though susceptible to diminution by averaging as well as by an increased accuracy of foresight. If a man is venturing his own money, this is the only risk which is relevant. But when a system of borrowing and lending exists, which means the ranting of loans with a margin of real or personal security, a second type of risk is relevant which we may call the lender's risk. This may be due either to moral hazard, i.e. voluntary default or other means of escape, possibly lawful, from the fulfillment of the obligation or to the possible insufficiency of the margin of security, i.e. involuntary default due to the disappointment of expectation. This is a pure addition to the cost of investment which would not exist if the borrower and lender was the same person. Moreover, it involves in part a duplication of a proportion of the entrepreneur's risk, which is added twice to the pure rate of interest to give the minimum prospective yield which will induce the investment. For if a venture is a risky one, the borrower will require a wider margin between his expectation of yield and the rate of interest at which he will think it worth his while to borrow; whilst the very same reason will lead the lender to require a wider margin between what he charges and the pure rate of interest in order to induce him to lend (except where the borrower is so strong and wealthy that he is in a position to offer an exceptional margin of security). During a boom the popular estimation of the magnitude of both these risks, both borrower's risk and lender's risk, is apt to become unusually and imprudently low.From

Wednesday, November 20, 2019

The Problem of Induction by David Hume Essay Example | Topics and Well Written Essays - 1750 words

The Problem of Induction by David Hume - Essay Example I however, do not believe this response is an argument, and the problem of Induction maintains it’s force as a theoretically worry to serious philosophers. Furthermore Hume offers a solution to theoretical skepticism by distinguishing between the type of skepticism inquired about by philosophers, and the skepticism you should engage in in everyday life. In other words, Hume admits this problem is theoretically unanswerable, but practically speaking, is unlivable. By making this distinction, I believe that Hume makes the skeptical problem of induction less worrisome, while preserving its theoretical significance. Before going into any solutions Hume provides, we should first explain the basics of Hume’s argument from induction. The conclusion of Hume’s argument about the limitations of inductive reasoning, is that we have no basis to conclude that the future will resemble the past. The idea of cause and effect is not grounded in experience, because we cannot see c ause and effect. For example, Hume points out that we cannot conclude that fire causes burns simply from putting our hand in the fire and noticing that it burns. We only are brought to believe this through repeated attempts, and a hypothesis that we should not try it in the future. Nor are our conclusions from experience based upon human understanding or reason, because that would rely on the false implicit assumption that nature always continues uniformly. That is, we cannot legitimately conclude that things in the past will continue to follow that path out of necessity. Hume comes to these conclusions through a complex explanation about how humans come to understand things through experience. A beginning point in Hume’s skepticism about empirical and inductive reasoning, is that forming any argument about experience relies on the assumption that the future will resemble the past. He states, â€Å"In reality, all arguments from experience are founded on the similarity which we discover among natural objects, and by which we are induced to expect effects similar to those which we have found to follow from such objects (Hume, 27). In other words, arguments from experience require that we assume what we have seen in the past will happen similarly in the future. However, this premise could never be proved deductively, because that would require believing any event is absolutely necessary, but it is always possible for things to happen otherwise. It also cannot be proved causally, because that would beg the question. In other words, such an argument would assume the existence of causality, which cannot be proved, because it is the very thing in question. Hume further points out that what we immediately learn from the senses does not always lead us to discover the true underlying properties of nature. For example, simply by observing and tasting bread, we do not arrive at the conclusion that bread nourishes. The only way we know bread nourishes, is by consu ming it, and realizing that effect: Should it be said that, from a number of uniform experiments, we infer a connexion between the sensible qualities and the secret pow- ers; this, I must confess, seems the same difficulty, couched in different terms. The question still recurs, on what process of argument this infer- ence is founded?...It is

Monday, November 18, 2019

Prevention of childhood obesity 5-10years old Research Proposal

Prevention of childhood obesity 5-10years old - Research Proposal Example re in constant contact with their children and if anything have the greatest influence pertaining to what their children feed on; hence can uphold sustainable health measures in the family that are then adopted by the children. Additionally this study will also be useful to the larger community especially organizations that are concerned with the manufacturing and processing of food, nutritionists and the members of the National Health Service. Obesity in children is one of the greatest public health challenges in the 21st century. Contextually, in the UK there has been a great concern pertaining to childhood obesity that has led the government into applying stricter nutrient standards especially with respect to foods supplied in schools (Voon et.al, 2014). This makes this study quite relevant showing how unhealthy eating has posed a great challenge to children’s health in the country; â€Å" marketing of unhealthy foods was banned on other channels during, before and after programs aimed at children aged between 4 and 15† (p. 172). This is an attempt to reduce the exposure of children to unhealthy foods; as the prevalence of obesity in the UK is said to have tripled in the last two decades pushing it to epidemic proportions (Branca et. Al, 2007). The statistics show the high rate at which health has been deteriorating and weight increasing among young children in the UK; making healthy eating and weight among young children an area of great concern to date in the country. It is for this reason that the government has taken it upon itself to implement strict policies that are meant to secure the health of the children in the long run; the government is only trying to combat this epidemic as it is. Obesity is viewed as a major health alarm as once a child becomes obese in his or her prime years then there is a chance that this child will remain obese even in adulthood (Branca et. Al, 2007). With obesity both short-term and long-term conditions become a

Friday, November 15, 2019

The Ever Changing Market Place Of Oman Marketing Essay

The Ever Changing Market Place Of Oman Marketing Essay Oman Retail Industry is characterized by a strong consumer demand, robust economic growth, distinct demographic factors and high end technology system that ensure the better customer service and efficient customer checks. The sultanate is one of the developing countries that has succeeded in achieving, within a short span of time, a high level of economic growth. Out of the total GDP 57.1% is from the service industry. As in any other country Retail Sector in Oman is having both the sectors organized and unorganized retail sector. The paper is focused on the organized retail sector of Oman. Even in the organized sector, there is a stiff competition amongst large number of hypermarkets, convenience stores, warehouses and gas-station chain stores. Everyday new entrants are coming in the business with their new competitive strategies and niches. Oman has good organized retail markets in GCC. Omans Per Capita retailing space is highest in GCC. Major development happenings in the area of retail space in Oman are hypermarkets and malls. Oman is witnessing an exponential growth in the space occupied by organized retailers. The paper presents a comprehensive view of the organized retail industry across Muscat. Keywords : Retail Industry, Hypermarkets, Competition, Developing Countries Introduction Oman is the second largest country in GCC after Saudi Arabia with total land area of 212,960 square kilometers and over 80% of its current population of 3 million is Omani nationals. Oman is a middle income economy in the Middle East with notable oil and gas resources, a substantial trade surplus and low inflation. Oman Economic development has seen three phases. A phase of rapid expansion then economic retrenchment and rationalization because of oil prices collapse and the last phase a period of standardized growth since 1990. Economic growth and structural change have proceeded rapidly in Oman during the rule of His Majesty Sultan Qaboos Ibn Said. When HM Sultan Qabus Ibn Said assumed power in 1970s, he immediately implemented an economic development and modernization programs .Priority was given to expanding the countries nonexistent infrastructure. Economic Growth was accompanied by increase in contribution of the service sector from 18% in 1970 to 57% today. The GDP Average annual Growth exceeded the world as well as middle east growth rate by 3%( 6% in 1991- 2000 in Oman 3% in the middle east and Africa and world) Retailing consists of the sale of goods/ merchandise for personal or household consumption either from a fixed location such as a department store or away from a fixed location and related subordinated services. In commerce, a retailer buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells individual items or small quantities to the general public or end user customers, usually in a shop, also called store. Retailers are at the end of the supply chain. Marketers see retailing as part of their overall distribution strategy. Retailing is not just buying and selling necessities, it is now more of a lifestyle staement, one whose foundation is based on choice, convenience and brand value. Shopping is buying things, sometimes as a recreational activity.Retailing is worlds largest private industry. It is estimated to have US $ 6.6 Trillion sales annually. Retail outlets can be divided into categories according to the amount of square feet of floor space, the level of services offered and width and depth of product offering. In practice stores may have different names in different countries and definitions based on selling area may also vary. Clarence Saunders, invented Keydoozle in 1930s in which shoppers stuck keys in glass display case to choose specific products which were taken via conveyer to check out line. This perhaps was the basis for todays Supermarkets and Hypermarkets. A variety of terms are used to large stores Hypermarkets, mass merchandisers, supermarkets, superstores, shopping malls and shopping centres etc. France, Belgium, Spain Colombia are the countries in which supermarket industry is very well developed. Retailing is a two way street. There exist potential advantages and disadvantages to this retailing venture. A retailer has following things to offer consumers: 1. One price Policy : No Place for Negotiations 2. Selection of goods at a lower price 3. One Stop shopping 4. Large Assortments 5. Centalization of the nonselling functions 6. Amenities (Beauty Parlour, Free Decorations, Nursery) 7. Overall manner in which the goods are offered in store setting, including store site, parking facilitiies, instore setting and customer services. 8. More Personal Services than discounts Retailing and Oman Till late 70s and 80s the country was having unorganized retail market. Traditionally the retail business was run by small souks. The traditional Arabic market place is called the souk and these are still found in many of the towns throughout Oman. More than 90% of retailers function in less than 500 Sq ft of area. Most of the items were bought by the liking of the souk owner and pricing was done on adhoc basis or on seeing the face of the customer. Selling prices were largely controlled by manufacturer.Weekly Juma Bazaars were very popular and almost all commodities were sold there including livestock. Juma bazaars are still an important weekly bazaar in Oman but now the main attraction now is second hand goods. Bargaining was common. Retailer to customer ratio was low. Most of the buying by mass population was need oriented. Impulsive buying or consumption was restricted to food or vegetables etc. Household items as well as traditional handcrafts are on sale in the souks. In some s ouks like Nizwa and Sinaw livestock are auctioned and bartered. Beside its obvious economic purpose, the souk has long been the fulcrum of social interaction. Some of the Important Traditional Souks of Oman are Muttrah Souq Muttrah Souq is the oldest market place in the Capital Area and is located behind the Corniche of Muttrah, rumbling over a large area. Entering the Souq. A cornucopia of exotic sounds, smells and flavours assail in the senses in bewildering yet exciting chaos. The Souq of Muttrah is a maze of pathways leading in and out of each other. The important thing while shopping in a souq is bargaining. Nizwa Souq This traditional souq hosts a lively cattle market early each Friday morning where cows, goats and sheep are auctioned. The obstinate behaviour of the animals often provides great amusement for the spectators. There is an abundance of local handicrafts and produce in the new covered souq. Silversmiths can be seen hammering patterns into the hilts of Khanjars and women sell the burqa à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬a glittering, embroidered facemask worn by local ladies. Sinaw Souq It has similar ware to Nizwa souq, including a cattle market. Some of the silver shops sell the old silver Bedouin jewellery, Ibra Souq This one is unique: it is open to all, as long as you are female! It is a fairly recent innovation, opened in 1990 and is held on Wednesday mornings. It is the only souq in Oman which lends itself totally to the needs of women. Lotions, cosmetics, powders, textiles, perfumes and henna are amongst some of the items on sale. Retailing in Oman: The New Dimension Omani capitals mallspace is changing. Some of the indicators that the retailing has come out of age are fashionable store facades, daring displays an everchanging numbers of international brands, loyalty cards, cineplexes, foodcourts kids zone in malls etc. The mall and shopping centres in Oman not match Dubai in size and style but have their own character and ambience . Dubai depends upon a floating population of visitors, but Oman caters mainly citizens, residents and a small number of visitors. The Omani Capital Muscat has come a long way from the simple old souk to the ultramodern hypermarkets. The concept of the friendly neighborhood store, by all indications, appears to be on its way to becoming history. It is the malls with their better ambience, wider choice, better facilities and the convenience of having all that you need under one roof that are attracting more and more customers . Retailers, realizing the potential have been quick to set both expansion and re-branding plans in motion. For retailers in Oman, the accent has been on acceleration. We can observe it if only we take a look at the number of malls and hypermarkets in the sultanate to see how quickly growth has taken place. The capital has number of shopping malls and hypermarkets. Customers are driven toward the hypermarket due to several alliance shops and international brands. Customers nowadays want a total shopping experience under one roof. The shift to hypermarkets as a natural progression along the retail evolution path. Customer perceives that as compared to small souks, hypermarkets, offer better variety at lower prices and the quality of products is guaranteed as well. Customers in Oman become more educated aw are and demand choice . Choice, it would seem, translates into convenience. Customers are the main beneficiaries in this shift from small shops to large hypermarkets. The move from micro to macro also owes itself to the strength of the economy. With the Omani economy growing at a very rapid pace, there is tremendous interest among retail sector investors in the region. One of the reasons for the growing interest of Omani nationals is the increased income and spending power .The sultanate has seen in the past, a rapid increase in the income due to omanisation. Omanisation has created many job opportunities for the nationals who in turn have increased the spending power of the nationals which is driving them more and more towards the shopping malls. Oman is witnessing a retail sector boom in the past six years with a number of big-format hypermarkets slated to open and expand their retail chains in the country including the big names such as Carrefour, Sultan Center and Spinneys. Moreover, Muscat has total area of 190,000 sq. meters in major malls in the capital area most of which was built in the 90s. This means that the Omani per capita area for these shopping malls. Retail sector is making headway with number of hypermarkets opening up in Muscat the foreign direct investment is maximum in the commerce, wholesale and retail trade represented 20.75% services. The expansion in retail sector as such has increased the levels of self awareness in the retail sector It is forcing the hypermarkets to constantly monitor the market in which they operate. The market includes a major price sensitive customer segment also. Backward integration, to further streamline operations, is another route that certain retailers in Oman are favoring. They are launching its own private label across its outlets as a measure to counter escalating prices. The other major strategy used by these hypermarkets is of collaboration. For Example the car small within a shopping mall it is this basis, in novelty as well as practicality that promises to improve existing levels of customer convenience. Another strategy of Just Ask programme, where worldwide products are directly makes their way to the homes of consumers in Oman. The retailers understand that survival is not just about being fit. Hard work has to be combined with smart ideas that foresee the future. Considering the competition, everyone is improving their operations if they dont, they will lose their market position and share. Efficiency is not really a relative parameter. It is important that first time customers should become permanent customers and stay that way. Considering the competition, it is no surprise that all the players in the retail market are raising the stakes. Competition is healthy, and it is needed to improve the services and operations of the hypermarkets. With more competitions the hypermarkets will come out with innovative ideas to improve upon their quality and services. With this the customer is gaining and slowly the market is moving towards customers market. The markets are trying to differentiate themselves on the basis of factors like customer orientation, Number of retail outlets, low price, wide range, competent management, more space etc. The customer wants premium on good price, convenience and good customer service. Some of the major hypermarkets in Oman are as follows: Sabco Commercial Centre, Qurum Sabco Commercial Centre, Qurum, is one of the first shopping malls to open in Oman in 1985. The two-level centre has multiple retail outlets and a traditional souk. The souk has 27 walk-in shops that sell silver jewellery, handicrafts and clothes. The store targeted the wealthy market segment. As more and more oil fields were discovered in Oman, the store prospered. The store brought Godiva-a specialist gourmet and Belgian chocolate to Oman. Sultan Centre Sultan centre made several contributions to the development of the retail trade. It served not wealthy but upper income segment. A popular meeting place and great find for the latest in European and International fashion and accessories. Lulu Hypermarket The concept of hypermarket shopping has clearly caught on with shopper communities across the region. Emke Group recognized changing market trends and responded to them promptly, offering its customers bigger and better designed shopping environments by way of LULU shopping malls and hypermarkets. The group, has major interests in wholesale and retail distribution of food and non-foodstuff, manufacturing, export-import, frozen and processed food industry and IT has operation bases in all major cities of the Middle East, Asia and Africa. As part of their groups policy they have laid special emphasis on recruiting Omani nationals . They acknowledged the significance of training the local youth and have been conducting on-the job training for these national recruits. Noted authorities in retail training were hired to develop and implement employee training. The group felt the pulse and strategically designed store facilities and imported the latest state-of-the-art equipment and technology The extensive network of branch offices and sourcing centers was a big advantage in providing quality products at the most affordable prices. (Times of Oman). Khimjis Mart Supermarkets KR Groups Retailing Division manages the popular Khimjis Mart supermarkets and a chain of Welfare Markets for the Royal Oman Police. With 4 strategically located retail outlets in the Capital area and two large supermarkets in the interior, Khimjis Mart LLC is a key player in its category in Oman. Fully owned and operated by the Khimji Ramdas Group, Khimjis Mart caters to a mix of customers of diverse nationalities and varied shopping preference s by giving them unlimited options to buy the best international and regional brands in the food commodities, lifestyle and consumer non-durables segments. Khimjis Mart outlets have taken the lead in training young Omani nationals and integrating them into key positions. They are located at Ruwi High Street, Darsait, Wadi Kabir, Al Khuwair, Nizwa Sur. Markaz Al Bahja Markaz Al Bahja Shopping Mall was developed to give Oman a mall of truly International standards, so as to offer the people an alternative to Dubai as a shopping destination. The 350,000 sqft Markaz Al Bahja mall, located not very far from MCC, was opened in mid 2002. The three-level mall, easily accessible from the Capital as well as its growing suburbs, is another popular shopping destination .The mall also has a big parking facility, which can accommodate 1200 cars. Three floors of shopping and is a dream come true for most Omanis. Markaz Al Bahja has established itself as the premier shopping Mall in the Sultanate of Oman. Al Harthy complex Location : Qurm Easily recognizable by its unique design which features a star filled dome, the Al Harthy Complex has spacious floors of shopping with over 100 retail shops. From textiles, antiques, perfumes, childrens toys and games, fashion and beauty products, computer accessories, and watches to books, greeting cards and flowers, everything is available at the complex. With a video and amusement arcade, the laser game Q-zar and Sindbads play city, the complex is a hot favourite with children. For lunch or a snack one can step into Kargeen Coffee Shop, or stop by for a bite at Burger King. Muscat City Centre (MCC) Carrefour opened its first supermarket in Annecy, Haute- Savoie, France, in 1960. The opening of Majid Al Futtaim Investments (MAFI) Muscat City Centre (MCC) in 2001, ushered a new era for Omans retail sector. The MCC, covering a total GLA of 540,000 sq. ft. and 1,500 parking spaces, claims a weekly footfall of 155,000. Its main anchors include Carrefour and Magic Planet. This year, the MCC is poised for a further expansion, which is expected to add another 300,000sqft of retail space to its existing strength. MAFI is planning to open a Carrefour outlet in the Qurum area of Muscat later this year. Major Shopping Malls of Oman, Sponsors, Number of outlets and year of start With so much of competition and options available to the customers, all the hypermarkets are thinking in terms of the loyalty programs to keep customers with them. Some of the loyalty programs like privilege cards, vouchers, special discounts. But what loyalty program is to be used at a specific place is the matter of great creativity. The key ingredients for any successful retailer: brand experience, convenience, customer service, social responsibility, todays true differentiators. l Earning points toward rewards or free or discounted merchandise. Using third-party partner currencies, such as airline miles for retail purchases. Offering rebates or discounts for using a store-branded credit card. Providing information that is relevant, valuable and exclusive. Allowing members access to products, services and experience otherwise unavailable to the public. Recognizing best customers with elite status. Inviting customer involvement in opportunities such as beta testing, first access to new products, participating in an advisory board, creating and submitting advertising ideas, even inviting best customers to parties and special events. Challenges faced by the Retailers in Oman Price war: Competition can lead to the price wars l Discount is expected by the gulf customer in case of bulk purchase. l Sale is one of the important factor which pulls the customers towards the malls and only two promotions a year are allowed which are too less to sustain the customer for 12 months l More and more companies with international brands and structure are coming in the competition l Once upon a time, retailers knew all their customers personally. They knew their preferences and what was happening in their lives. With this knowledge, retailers were able to react quickly and market to each customer individually. Along the way of growing chains and building malls and promoting self-service, many retailers lost touch with their customers. l E-commerce is again coming as a new challenge to the hypermarkets. l Less size of the population is another challenge in front of the retail sector as with more competition and less number of customers the market is moving more and more towards becoming the buyers market. l Dubai again is a threat to the retail sector with its competitive prices and easy approachability. l Tourism is growing but the growth is not fast enough to catch with the tourism in UAE. Suggestions More initiative from the government in the form of more commercial activities. Connecting tourism with shopping: need to improve tourism to trap the enormous potential present in this sector, which will enhance the retail sector further. Duties on certain items should be reduced to encourage the retailers Discouraging customers to buy from Dubai by creating an awareness program those items are much cheaper here than in Duabi International Service standards should be provided by the hypermarkets Since the beginning of the 1970s, with Kilters pioneering work, the topic of atmospherics effects on consumer behavior has gained popularity Managers of retail and service outlets have understood the importance of the built environment in enhancing product evaluations, consumer satisfaction with the shopping experience and sales. There is a need for the ongoing training programs in Retail Management for the all managerial and non managerial staff members. There is a need to give more boost up the Tourism Industry in the country. Conclusions The challenge in retail sector in Oman is perpetual. It was the same in the past and it will remain the same in the future: understanding the retail consumer. In Oman consumers have higher expectations for lower prices. They are not prepared to compromise their desires and ethical values for simply more expensive products or basic low cost items. Shopping is becoming increasingly individualistic, driven by the growing diversity of the consumer marketplace, technology enablers and consumers desire for greater influence and control. The retail power structure has permanently shifted from sellers to buyers with more and more shopping malls in Oman .Retailers have to use the problem solving approach. It means understanding what the consumer is trying to accomplish by looking at his ultimate goal. The hypermarkets in Oman are constantly monitoring the feedbacks given by the customers and are very quick to respond to the problematic areas and suggestions. The hypermarkets as long as will keep their fingers on the pulse of the gulf customers will have a long way to go. The retailers need to understand that Retailers dont own customers, they own retailers. There is an increasing population switching from loyalists to non preference. Consumers need to be connected. It means getting away from a transaction mentality and focusing on customer relationships, bonds of trust that create innovative opportunities to extend the relationship further. Live rich but act poor. Wealth levels and purchasing power are increasing, people overspend and retail has never been so good but there is a great consideration to shop where prices seems to be more justified. Shopping should be not only convenient but easy, done in the consumers way and speed. Innovative process, service and design solutions that are simple, intuitive and in tune with shoppers needs. Consumers value what is scarcer and time is at the top of the first for many. They want it fast, thy want it now (immediate gratification), they want it first (latest and greatest). Innovative retailers are networking with companies in other business sectors to offer new products or services outside their skills. The global trends are set in more mature and yet still very dynamic markets, Similar trend with Oman Rapidly they spread across the globe carried by the increasing presence of worldwide known brands. The task is to understand the trends to anticipate the mood of the customers and as before and more then ever, there is a need to think global and act local.

Wednesday, November 13, 2019

The Crucible Film Essay -- Movie Revier Miller Crucible

The Crucible Film The Crucible; an intensely emotional and dramatic film based on the horrific story of the Salem witch trials. The opening and concluding sequences are of great importance in conjuring the melancholy atmosphere present throughout the story. The director uses various different devices to achieve this. A variety of camera techniques are used throughout the beginning sequence to enhance the mood and involve the audience. Camera techniques are harmonized with lighting effects to culminate this dramatic scene. I will begin by discussing examples of this. In the village, many close-ups and long shots are used to enhance facial expression and to set the sombre mood. Opening on a zoom shot of Abigail's face, an aura of gloom is created by the cold colour scheme and her shadowed expression. The bleak dà ©cor of the room shown in this scene is used to further emphasize the gothic theme of the film. The camera tracks then tracks her out into the village, it's angle showing the village as she would see it; claustrophobic and dark. This may be used as a visual metaphor implying the repressive, narrow-minded nature of the Salem society. A zoom shot is used to show the other village girls simultaneously rush from their houses after Abigail, towards the grim-looking forest ahead. This illustrates Abigail as the girls' leader, and the fact that the film opens on her establishes her as a main character. As the film changes scene, the camera techniques change likewise. Panning and tracking conjure a sense of tension and chaos, and this effect is teamed with austere colour schemes of purple and blue. The camera is in mid-... ...characters. The first sequence is guaranteed to widen an audience's eyes, getting their heartbeat racing as the tension builds. After the audience is put through feelings of anxiety, happiness and awe throughout the middle of the film, the mood is brought back down to a funereal sombreness, as the "favourite" character is brought to an end. But perhaps this scene could be made even more powerful if more focus was put on the battle for John's conscience, instead of the infidelity of the central character? Also, I think that an alternative end to the finishing sequence could be more effective. When John is hung, this could be shown from his perspective; the onlookers gradually becoming faded as he swung above them. The audience still left to imagine John's final state, this gives a more powerful and enduring image.